E-Learning: Marketing Basics

LearningModule:	eLearning (upgrade): 1. E-Learning: Marketing Basics
Description:	Marketing is fundamental for providers of E-Learning services and solutions. This lesson looks at the basics of marketing for E-Learning products. Topics convered include the analysis of external conditions and internal capabilities, factors that determine success in E-Learning projects and promotional activities to get the target group's attention.
Objectives:	You will understand the necessity of a comprehensive analysis of internal and external factors before developing and implementing E-Learning projects. You will get to know which factors are most important for the success or failure of an E-Learning projects and learn about the importance and the characteristics of promotional activities while preparing and introducing an E-Learning project.
Prerequisites:	You should have some basic knowledge of marketing and be acquainted with E-Learning applications.

E-Learning: Marketing Basics
Number of Course participants: 4
Lesson Title	Working Status
Internal and External Analysis	not attempted: 3 incomplete: 1	Open lesson in browse mode
A Product that Works	not attempted: 4	Open lesson in browse mode
Promoting E-Learning	not attempted: 4	Open lesson in browse mode